Meet Bannatyne.

At Bannatyne, we have decades of rich and proven digital transformation experience  propelling businesses forward profitably in the digital landscape.  When we look at stability, growth plans and implementation services, we take a pragmatic, targeted and well-timed approach that leverages realistic opportunities with tangible benefits for outsized results.  

Our Proven Track Record

Bannatyne is a trusted digital advisor and agency partner to lower-mid and mid-market Private Equity Firms in a broad array of industries.  Our track record in digital value creation as both Operators AND Consultants is extensive and proven with multiple successful Private Equity backed growth stories, complex turnarounds and exits.  As former C-suite executives, we have comprehensive experience driving long-term sustainable growth for high-potential start-ups, founder and family-led businesses and global mid-market retail brands.  We have completed countless engagements in pre-acquisition digital/eCommerce diligence and post-acquisition project work in all stages of global omni-channel and DTC businesses.

Our Competitive Edge 

As the digital landscape evolves, so must value creation methods. While others try to boil the ocean, we leverage and translate our enterprise-level digital and eCommerce experience into tailored, powerhouse blueprint solutions for small and medium sized businesses to accelerate their growth trajectory. This targeted transformation approach carries through into our investment approach; Recommended investments are planned at an appropriate, measured pace and only considered when critically necessary. 

Meet Our Founders

Felicity Sissener

Co-Founder & Managing Director

With a career spanning over 25 years in digital & omni-channel marketing transformation, Felicity Sissener has a track record of marrying disruptive branding, marketing, and eCommerce efforts to deliver significant bottom-line results. Felicity has served in several Chief Digital Officer roles and consulted for industry leaders in the private equity space focusing on DTC M&A transaction advisory services, marketing and technology strategy. She has successfully launched and scaled DTC ecosystems driving long-term sustainable growth for high performing global retail brands, start-ups and complex turnarounds. As a corporate executive, Felicity’s track record in digital value creation is impressive and proven with multiple successful Private Equity backed turnarounds and exits. Felicity has led global e-commerce and digital marketing divisions in beauty and personal care across the prestige, therapeutics, and aesthetics categories. She has also developed Digital Centers of Excellence across B2C/B2B brand portfolios, led global digital transformations for high-growth consumer brands, and directed high growth brand and digital marketing strategies for private and publicly held luxury retailers. Felicity holds a Bachelor of Arts degree with Magna Cum Laude honors from Wellesley College.

 

Raymond Mendoza

Co-Founder & Managing Director

Raymond is a visionary eCommerce technology executive, growth creator and digital transformation leader. Throughout his 15+ year digital career, Raymond has guided Private Equity backed omni-channel and DTC brands through digital transformation with a hands on, growth focused approach to building and relaunching eCommerce frameworks with cutting-edge technologies, driving conversion optimization, and improving merchandising and back-end operations to fuel dramatic revenue growth. Raymond deeply values the importance of the digital product user experience to supercharge marketing initiatives, enhance customer experience and engagement and unlock revenue growth. His recent experience including evaluating, designing and implementing 360 mid-market and enterprise eCommerce solutions such as Shopify, Shopify Plus, Headless Architecture, Salesforce Commerce Cloud, BigCommerce, Custom and Open Source Solutions. Raymond has extensive expertise in third-party Martech application selection and implementation in areas such as customer loyalty, personalization, analytics, data enablement, and payment processing. Raymond holds a Bachelor of Science degree in Retailing and Consumer Sciences from The University of Arizona.

Contact Us

Get in touch with us today to see how we can help support your investment and Portfolio Company growth goals.

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The Bannatyne Guarantee: Doing the right things, the right way

  • Trustworthy, reliable and efficient
  • Transparent, honest and pragmatic analysis
  • End-to-End Digital Solutions + Targeted Project Scope
  • Build Clients Self-Sufficiency