At Bannatyne, we don’t just upgrade plans and systems – we assess, build, grow, and transform entire digital ecosystems for commerce that prospers.    

Global Digital Transformation in Prestige Skincare

The #1 independent global market leader in prestige anti-aging skincare, previously under Private Equity for 8 years, faced declining customer acquisition and CLTV due to outdated digital applications. A comprehensive 5-Year strategic transformation roadmap was implemented, relaunching the eCommerce ecosystem with a fresh creative strategy and a modern headless platform. This initiative revitalized media acquisition and retention strategies, resulting in +630% DTC channel growth and +480% EBITDA growth over four years. Page load times were cut, significantly boosting conversion rates, while AOV grew by +25% and UPTs by +30%. The brand achieved over 3.0x LTV/CAC and +186% new customer growth in 2020, maintaining a loyal consumer base through compelling brand storytelling, ultimately leading to a successful transaction to a quasi-strategic partner. 

Best-in-Class, Data-Led UX Modernization

A leading global water sport and certification training organization faced challenges due to a lack of a data management platform and underinvestment in technology, hindering their ability to optimize customer experience and support business growth. To address these issues, a Digital and IT assessment was conducted, leading to the replacement of the CIO, the development of a digital roadmap, and a reorganization of the IT and eCommerce teams. This resulted in the implementation of processes, data strategies, and technologies that created a best-in-class customer experience, including a complete digital redesign and replatforming of all applications to ensure a unified brand identity across all properties. 

Re-architecting the DTC Technology Stack

A market leader in quality tabletop, giftware, and collectibles faced challenges with antiquated, custom systems while replatforming their DTC business, which involved a complex platform with over 90 interfaces and 40 third-party applications. They missed the go-live date and lacked a remedial plan. A 360° eCommerce project assessment was conducted, leading to Bannatyne rebuilding the fully loaded project plan, resources, and timing. Bannatyne then provided ongoing project oversight for the implementation of the DTC business replatforming project, resulting in a successful, on-time launch of the re-architected solution. 

Optimizing B2B eCommerce to Drive EBITDA Growth

A leading $70M B2B manufacturer and supplier of electrical products sought to achieve a 15% YoY revenue increase and reduce operational expenses by implementing a new eCommerce solution. With over 4,000 products and high order volume, the company faced challenges due to manual order placements by customer service agents. Bannatyne conducted a comprehensive eCommerce opportunity assessment, resulting in two potential approaches: using an off-the-shelf eCommerce platform or developing a custom solution. Ultimately, the brand chose to implement a custom eCommerce platform that enhanced automation, minimized reliance on manual processes, and utilized B2C functionalities, which successfully reduced costs in customer service, warehouse management, payment processing, and overall headcount while driving revenue growth.

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