Meet Bannatyne. 

At Bannatyne, we have decades of rich and proven digital transformation experience propelling businesses forward profitably in the digital landscape.  When we look at stability and growth plans, we take a pragmatic, targeted and well-timed approach that leverages realistic opportunities with tangible benefits for outsized results.  

Where We Deliver Impact 

Bannatyne is a trusted digital advisor to lower-mid and mid-market Private Equity Firms in a broad array of industries.  Our track record in digital value creation as both Operators AND Consultants is extensive and proven with multiple successful Private Equity backed growth stories, complex turnarounds and exits.  As former C-suite executives, we have extensive experience driving long-term sustainable growth for high-potential start-ups, founder and family-led businesses and global mid-market retail brands.  We have completed countless engagements in pre-acquisition digital/eCommerce diligence and post-acquisition project work in all stages of global omni-channel and DTC businesses.   

Our Competitive Edge 

As the digital landscape evolves, so must value creation methods. While others try to boil the ocean, we leverage and translate our enterprise-level digital and eCommerce experience into tailored, powerhouse blueprint plans for small and medium sized businesses to accelerate their growth trajectory. This targeted transformation approach carries through into our investment approach; Recommended investments are planned at an appropriate, measured pace and only considered when critically necessary. 

Meet Our Co-Founders

Felicity Sissener

Co-Founder & Managing Director

Felicity Sissener has over 25 years of experience in digital and omni-channel marketing transformation, known for integrating disruptive branding and eCommerce strategies to achieve significant results. She has held several Chief Digital Officer roles and consulted for private equity leaders on DTC M&A transaction advisory and marketing technology strategies. Felicity has successfully launched and scaled DTC ecosystems, driving sustainable growth for both global retail brands and start-ups. With a proven record in digital value creation, she has led global eCommerce and marketing initiatives in beauty and personal care, developed Digital Centers of Excellence, and directed strategies for luxury retailers. Felicity earned her Bachelor of Arts degree with Magna Cum Laude honors from Wellesley College.

Raymond Mendoza

Co-Founder & Managing Director

Raymond is a seasoned eCommerce technology executive with over 15 years of experience in guiding Private Equity-backed omni-channel and DTC brands through digital transformation. He focuses on building and relaunching eCommerce frameworks using advanced technologies to drive conversion optimization and improve operations, resulting in significant revenue growth. He emphasizes the importance of user experience in enhancing marketing initiatives and customer engagement. His expertise includes implementing mid-market and enterprise eCommerce solutions like Shopify, Salesforce Commerce Cloud, and various Martech applications for customer loyalty and analytics. Raymond holds a Bachelor of Science in Retailing and Consumer Sciences from The University of Arizona.

Contact Us

Get in touch with us today to see how we can help support your investment and portfolio company growth goals.

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